Our Company
Officially established in 2000, the AdvantaPure division at NewAge Industries, Inc. began exclusively supporting the needs of the high-purity biopharma and pharmaceutical market. Leveraging its expertise in plastics engineering and manufacturing dating back to 1954 the AdvantaPure brand continues to build on its heritage of global excellence and innovation.
All tubing, hose and fittings as well as our signature industry capabilities in custom assembly, overmolding and bioclosure, for a range of customer applications, produced at AdvantagePure’s three global locations, continues to reinforce our market position as a, innovative provider of sustainably manufactured, high-quality products, with security of supply.
Quality Products from a Single Source
Exceptional Customer Experience
Culture of Social Responsibility
Sustainability at AdvantaPure!
As we innovate and collaborate, we are mindful to ensure that our everyday practices as well as our major initiatives align all the functional areas of sustainability to guarantee that our impact in the plastics industry and for our industry partners is bold and meaningful. Our attainment of the Ecovadis Platinum certification, placing us in the top 1% of manufacturers in our class, attests to our commitment to global sustainability efforts maximizing our overall impact in multiple areas.
Our History
NewAge Industries, Inc., AdvantaPure’s parent company, started as a dream of Raymond Baker in 1954. Baker, a salesman-turned-entrepreneur, purchased a small company that manufactured and imported metal hardness testers. Not more than a year later, while traveling in Europe, he happened upon a new and interesting product that he believed would be highly useful to many of the clients he supported and that he could easily carry at his company—a clear, nylon-braid reinforced, flexible PVC hose. It didn’t fit the hardness-tester market, but Ray took the risk and added the new line to his already established offering. He branded this product NYLOBRADE®, a name that remains to this day.. The rest, as they say, is history.
Proud To Be a B CORP™
NewAge Industries, Inc., parent company of the AdvantaPure family of products and services is a certified B Corporation meaning it has demonstrated a commitment to more than just profit, but considers the impact of their decisions on all stakeholders, including employees, industry partners, the local community and the environment.
Being designated a Certified B Corporation means a company has undergone a rigorous assessment of impact across a variety of areas and scored well enough to receive the certification.
Latest News
AdvantaPure is proud to share the latest news. From our most recent awards to latest developments in new product innovation, check back often to get the latest.
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AdvantaPure™ Launches Sustainable Tubing Product with Regional Distributors Carolina Components Group at ISPE CaSA
Southampton, PA – AdvantaPure™, a division of NewAge Industries, Inc. (NAI), today announced the launch of EcoFlex™, a new sustainable thermoplastic elastomer (TPE) tubing designed to support more environmentally responsible manufacturing in biopharmaceutical and pharmaceutical applications. The formal industry introduction will take place on February 25, 2026, in Raleigh, NC, in conjunction with AdvantaPure’s regional…
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Moving to USP <665>
The bioprocess industry has experienced rapid transformation through the adoption of single-use components (SUC) such as polymeric bags, tubing, filters, and fittings. These technologies enhance process flexibility, reduce cleaning validation efforts, and minimize cross-contamination risks. However, they also introduce new challenges to understanding the full impact of using plastic materials. To help address these challenges,…
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AdvantaPure™ Announces Full USP <665> Compliance
Southampton, PA – AdvantaPure, a global leader in the manufacture of tubing, hose, and high-purity fluid transfer accessories—and a division of NewAge Industries, Inc.—announces its full and early compliance with the USP <665> guideline to identify, characterize and assess the risk of extractables and leachables in its plastics products, including single-use, to ensure safety and…
